Description

Key Responsibilities:

SEO (Search Engine Optimization):

• Conduct keyword research to optimize website content.
• Perform on-page and off-page SEO to improve search rankings.
• Monitor website traffic, rankings, and other SEO performance indicators using tools like Google Analytics and SEMrush.
• Collaborate with content teams to create SEO-friendly content.
• Implement and manage link-building strategies.

Inbound Marketing:

• Develop and execute inbound marketing strategies to attract and engage potential customers.
• Create high-quality blog posts, landing pages, e-books, and other content to drive organic traffic.
• Optimize content for lead generation and conversion.
• Set up and manage email marketing campaigns, including segmentation and personalization.

Lead Generation:

• Use digital channels like social media, email marketing, and SEO to generate quality leads.
• Analyze lead data to identify opportunities and optimize lead generation strategies.
• Manage paid advertising campaigns (PPC) on Google, LinkedIn, Facebook, etc.
• Qualify leads and develop systems to track and nurture leads through the sales funnel.

Sales and Conversion:

• Work closely with the sales team to ensure smooth handoff of leads.
• Use CRM tools to track leads and measure campaign effectiveness.
• Optimize the website and landing pages for higher conversion rates.
• Perform A/B testing to improve conversion strategies.

Analytics and Reporting:

• Monitor, analyze, and report on key digital marketing metrics.
• Use data to suggest improvements in campaigns and strategies.

Skills and Qualifications:

• Proven experience in digital marketing, especially SEO, inbound marketing, and lead generation.
• Expertise in Google Analytics, Google Ads, SEMrush, Ahrefs, or similar tools.
• Strong knowledge of content marketing strategies and creating high-quality content.
• Ability to use CRM tools (e.g., HubSpot, Salesforce) and email marketing software.
• Understanding of web analytics and metrics to track campaign performance.
• Experience with A/B testing and optimizing landing pages for conversions.
• Strong communication and collaboration skills.
• Knowledge of the latest trends and technologies in digital marketing.

Preferred Qualifications:

• Degree in Marketing, Communications, or related field.
• Certification in Google Analytics, Google Ads, or HubSpot.
• Experience in the real estate industry or related sectors can be a plus.

we believe in rewarding our team for their hard work and dedication. Here are the key benefits we offer to our employees:

Competitive Salary: We provide a good salary that matches industry standards and rewards your skills and experience.

Performance Incentives: Enjoy attractive incentives based on your performance and achievements.

Sales Insurance: We ensure peace of mind by offering insurance coverage on sales activities.

Bonuses and Rewards: Receive exciting bonuses, including festive bonanzas and achievement-based rewards.

Timely Funding: Experience financial stability with on-time salary payments and funding.

Travel Opportunities: Celebrate your success with sponsored travels and trips for outstanding achievements.